126. Gwen Whiting’s Unfiltered Founder Story

In this episode Abbe sits down with entrepreneur Gwen Whiting, OG co-founder of The Laundress. Gwen shares the untold story behind building and selling her brand to Unilever for an unprecedented amount of money in the space...and what happened next. She opens up about the 16-year grind of entrepreneurship, burnout, private financial stress, and the emotional whiplash of exiting her company, only to watch it unravel from the sidelines. She reflects on the physical toll success took on her nervous system, the powerful wellness awakening that followed, and how that led her to create her new, intentionally built brand, The Fill. 

Sponsor note: You can get 20% off your first order at curehydration.com/WELLNESS with code WELLNESS.